Naming is pivotal.

A lot hinges on a name.
We help you get it right.

What we do

We are a naming-first brand language studio.

We know how naming works.

Naming is hard. And we love that. We develop future-ready names, take the friction out of name adoption, and create better in-house central nervous systems for name development and management.

Learn about us

We create naming excellence.

Whether we’re developing names, training brand or agency teams how to name, or building up organizational expertise to withstand the challenges of modern operations, we know what it takes to build

See our case studies

Small studio. Global reach.

We are the proud U.S. member of We Are Naming, an international network of naming experts. That means you get a small, senior-led team backed by naming expertise that matches the markets that matter to you.

Get a global perspective

We work with the greats.


  • Working with Caitlin and Wild Geese Studio is the best. As someone deep in the world of brand architecture and complex naming systems, I needed a partner that could bring both strategic rigor and creative chops, and they delivered above expectations every time. 

    Wild Geese quickly became an extension of the team. Caitlin brought clarity, structure, and world-class craft to every engagement. They have an uncanny ability to simplify complexity, bring people along on the process, and push the work to stronger, more exciting places.

    Simply put, Wild Geese makes the hard stuff feel easy. I trust Caitlin and Wild Geese for any naming challenge - big, messy, or mission critical. 

    Markus Hutchins
    Head of Global Brand Strategy, Ford

  • We first came to Wild Geese Studio for help with a particular individual name—but we got so much more.

    After talking through our company goals and current challenges, the team at Wild Geese helped us craft a bespoke framework based on our needs that was flexible enough and could scale with us in the future.

    We are now one year out and the framework has proved invaluable at aligning stakeholders, maintaining our North Star, and keeping our naming landscape clean and clear. The team at Wildgeese is able to take something muddy and murky and create clarity—they make it look easy. 

    Carla Weiss
    VP, Brand & Creative at Docusign

  • Caitlin and the team at Wild Geese are exceptional partners. Whenever I need naming expertise delivered swiftly, efficiently, and intelligently, they are my go-to resource. Recently, one of my clients was considering a brand name change. I recommended a quick naming analysis with Wild Geese to ensure it was the right decision. Caitlin promptly provided a comprehensive and meticulously crafted report that made it clear changing the name would have been a mistake. Their insights saved us significant time, money, and effort, and my client was deeply appreciative of the outcome.

    Kyle Andrew, Chief Brand Officer

  • I’ve worked with Caitlin and Wild Geese Studio across various roles and naming projects, and it has always been a pleasure. They are experts on all things naming, combining strategic and creative thinking to generate names and advise on naming strategies across industries quickly and easily. They remain my first call when a naming need arises.

    Daryl Weber
    Head of Brand and Content at MSCI

  • Naming is as much a science as it is an art. Regardless of the scale or impact of the name in question, Wild Geese consistently bring a methodical approach to every project, combining diligent research, thoughtful exploration, and clear, confident recommendations. Whenever we’re unsure about what a name should be, there’s no doubt Wild Geese is the right partner to help figure it out.

    Scott Barrows
    Creative Strategy and Copy Lead at SeatGeek

  • I’ve had the pleasure of working with Caitlin and the Wild Geese Studio team on several major brand strategy and brand language projects over the years.

    More recently, we worked with them to set the stage for a new era at Payoneer, a global financial services company. Wild Geese Studio conducted global focus groups to define our internal culture strategy, facilitated workshops on corporate OKRs with our Transformation team and executive leadership, and collaborated closely with the CEO’s office to develop a cohesive brand positioning. This work culminated in a high-impact launch to kick off our calendar year.

    For brands navigating complex businesses or decision-making processes, Wild Geese Studio "gets it". They bring unrivaled creativity and dexterity with language, an unrivaled understanding of both customer and organizational psychology, and tremendous business acumen and C-suite empathy. They are a valuable partner in driving successful outcomes.

    Erica Chan
    SVP Global Marketing at Payoneer

  • Working with Caitlin and Wild Geese Studio was a chance to reimagine what naming could do for our brand. Naming isn't something we take on often, so having a partner who could tailor the engagement around how we work made it feel seamless. The process was sharp, creative, and fun, exploring names that stretched us into new spaces and unexpected associations. Their thoughtful approach gave us the clarity and confidence to land on something that feels right and built to last. Naming is rarely easy, but with Wild Geese Studio, trying on names and finding the one that sticks felt surprisingly natural.

    Erynn Hughes
    Marketing Strategy Lead at the WNBA