Ready for the real-world naming challenges of modern enterprise brands.
We help brands name it, re-name it, un-name it, figure out what to do with the names they already own, and put structures in place to support their next naming decision.
OUR SERVICES
InvestigationName-change evaluations
Make sure it makes sense to change your name.
Naming diagnostics
Get an evaluation of your use of existing names, and a plan for how you might use them better.
ValidationNaming research design consultation
Structure your research to avoid common traps, and get a more nuanced understanding of how your top names perform.
Linguistic evaluation
Make sure your name says the right thing—or at least confirm it isn’t saying anything really wrong.
DevelopmentFull-service name development
Our tried-and-true naming process with lots of rigor (including trademark, linguistic, common-law, and cultural prescreening) and consensus building, designed to get you strong names with a reduced risk profile.
Naming strategy workshop
Explore lots of naming ideas, quickly and collaboratively, and get your team aligned on the right path to a successful name.
Capacity building Naming skills development
Cultivate naming talent on your team with private naming classes that build a solid foundation for in-house name development and management.
Naming operations advisory
Learn best practices, processes, and tools for efficiently and effectively managing the strategic creation, evaluation, and management of names inside of a centralized brand or marketing team.
Additional brand-language servicesBrand articulation + tools
Before developing a name, develop a concrete definition of who you are, what you stand for, and how your target audience should think about your role in their lives.
Brand voice and messaging
Get a style and story that matches the strength of your brand’s name.
OUR APPROACH
If you like process, you’ll love us.
Well begun=half done
Even when we’re sprinting, we never cut corners on discovery, strategy, and consensus-building. We love projects that are fully calendared (with clear agendas) before the kickoff—and we enthusiastically plan for how to get the right inputs from the right sources from the start.
We can look into that for you
We love lawyers, and we aren’t shy about bringing them into our process where it makes sense. But we also do our own trademark searches, using software that helps us understand what’s really going on when we say there’s a trademark conflict. The same goes for linguistics—we can tap into the We Are Naming global network to understand many potential linguistic issues, typically within a day (and sometimes faster).
We’re (pretty) open-minded
If you’ve got a naming challenge we don’t already have a service for, let’s design an approach together.
WORK WITH US