Truth in Branding

Semi-regularly updated series on naming, brand language, and trademarks.

Truth in Naming

Truth in Naming, Volume 0: Does It Really Need a Name?
Truth in Naming, Volume 1: So You Decided to Name It
Truth in Naming, Volume 2: Name Vs. Name
Truth in Naming, Volume 3: Don't Change a Thing
Truth in Naming, Volume 5: How brand names work in China
Truth in Naming, Volume 6 All the Good Names are Taken
Truth in Naming Special Volume: AI + Naming: Help Vs. Hype
Truth in Naming, Volume 7: 50 Ways to Name It

Truth in Trademarks

Developed in partnership with Julie MacDonell of Haloo.

Truth in Trademarks Volume 1 WTF is a TM
Truth in Trademarks Volume 2: Top Ten Trademark Myths
Truth in Trademarks Volume 3 Conflict Search Party
Truth in Trademarks Volume 4: TLC for Your TM (AKA How to Protect your Brand Name)

Truth in Global Naming

Developed in partnership with We Are Naming.

Truth in Global Naming, Volume 2: Desperately Seeking Linguistic Disasters